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Digital marketing in Singapore will definitely include social media marketing. Almost all people who browse the internet also join social media platforms, and more than half of social media users have also opened accounts on multiple platforms.

That means more than half of the 2 billion of people on Facebook also have accounts on Instagram, Twitter, or LinkedIn. There are more social media accounts emerging at this very moment, looking for a hook to lure in more members. How do you choose your social media agency in Singapore?

1. The best social media agency should keep track of new Social Media Platforms.

While Facebook is more of a broad social media platform that covers almost every field, the newer social media platforms are more specialized. TikTok is based on short video uploads while Twitch is geared towards gamers. Your social media marketing agency should be aware of all this so they would know which social media platform your business should pursue.

LinkedIn for example, appeals to professionals, but most of their members are also on Facebook as well. Based on your product or service, should you target your audience on Facebook or LinkedIn. These are decisions that digital marketing agencies must face.

2. The best social media agency has the right creative approach for every platform.

Creativity is a universal trait required for any marketing agency. This is even more valuable for social media marketing in Singapore. The audience has high internet awareness and are active in various social media platforms. They have high expectations and are not afraid to express themselves online.

If you want to reach out to Singporeans in various social media platforms, you may need to have pictures and even videos aside from content. You should also be aware of trends that are currently viral in all of those platforms. For a platform like Twitter, trends are quickly changing, but if you are caught in the middle of the “wave” it could result in a sharp increase in followers.

3. The best social media agency has professionals in their fold.

Social media is often seen as a pastime or leisure activity, but that is not the mentality for digital marketing professionals. The emphasis is on “professionals” since the goal of social media marketing is establishing a strong and constant presence.

In the social media arena, this requires a firm commitment. You need to check various metrics and trends. Social media is far more dynamic and fleeting than search engine algorithms. Professionals are quick at processing the data and converting it into posts tat are both timely and relevant.

4. The best social media agency should be passionate about your campaigns.

Social media is a connection of people. Digital marketing agencies understand the difference between the search engine, wherein it is more about metrics and statistics. It seeks more adequate responses to users’ search queries.

The approach for a social media marketing campaign is geared toward human emotions and thoughts. It may be a slight difference for the audience, as we would often search in both Google and Facebook if we need something. However, from a marketing standpoint, the appeal to emotions have been effective since more shopping is now being done on social media, gaining more of the market share than internet shopping sites.

Mounting a campaign on social media entails creativity, marketing instincts and even empathy.

5. The best social media agency is transparent.

The digital marketing agency in Singapore will need to be very straightforward with their clients from the onset and throughout the stretch of the campaign. They are clear with their approach, and how they plan on presenting your brand on the various social media platforms.

The prices of their services should be flexible, on whether they can produce materials like images and video, if they can offer photo and video along with graphics. They could also employ other media, and the use of influencers when it appropriate.

Aside from their pricing and services, the digital marketing agency should also be transparent about the results, explaining the relation between views and engagement. If their approach was unsuccessful, they should also openly admit it and make necessary adjustments until the goals are reasonably met.