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In this digital age, trends come and go in the blink of an eye. Your brand could be hip and happening one minute, and passé the next. The same goes for website design in Singapore. On top of regular web maintenance to keep your site in tip-top shape, web elements need to be regularly updated to enhance user-friendliness. That is why it is important for companies to keep themselves in the loop with the latest trends in User Experience Design (UX) and User Interface design (UI).

While this sounds like a daunting task, engaging the help of a reputable website design company in Singapore can help your business pinpoint problem areas and upgrade overall UI/UX. That being said, it is always better to keep yourself updated on the latest UI/UX trends – here are 5 we think will being your website to the next level in 2021.

1. Things are getting dark

Social media giants such as Facebook, Twitter and Instagram did it first – the Dark Mode. According to free technical support ComputerHope, Dark Mode is a theme or setting that changes the background colour of any operating system’s desktop, home screen, and some applications to dark gray or black.

Not only does Dark Mode make your website look cool and sleek, dark mode encourages night-time browsing and is gentler on the eyes as compared to the traditional white background. More browsing = more time on your site = higher sales.

2. Go micro

As the saying goes, ‘It’s the little things in life that make life BIG.’

This is definitely true for web development in Singapore – the littlest details can make or break your website.

Pay close attention to microinteractions on your website. Microinteractions are small moments where users and design interact. When done correctly, they can greatly enhance a site’s UI/U. Microinteractions are not essential for web function but allow users to engage with your content seamlessly.

Microinteractions can range from simply your button colour changing upon click to a ‘Go to Top’ button to a like button for your content. The possibilities are endless!

3. Give a virtual experience

Virtual Reality (VR) headsets have been increasing in popularity for the past couple of years as a business concept and in-game design. But due to the global COVID-19 pandemic, more companies in various industries are adapting VR into their digital platforms. Through creative VR, companies can showcase their products or services while observing social distancing protocols.

One example is Gleneagles hospital that provides a 360 ‘walk-through’ of their various delivery wards. Fashion companies like Lenskart have also been using VR to let people try on their products without having to leave the comfort of their homes.

4. Give people a voice – literally

We are talking about Voice User Interface or VUI in short. VUI allows spoken words to interact with computer systems. Think Google Alexa or Apple’s Siri. Incorporating VUI in your mobile site or app will give your company an edge above others. VUI reduces the need to type – this means that users can multitask while interacting with your website or app.

While this is an exciting technology to explore, it is important to consult a proper web development company in Singapore so you know how you can incorporate VUI in your business.

5. AI is taking over

Artificial Intelligence (AI) is more than just this robot who wants to wipe out humanity. According to Forbes Magazine, AI is a valuable tool in web design. Good AI helps us interpret and understand the world around us and can empower companies’ website appearance, strengthen its search abilities, and even accurately target consumers through social media.

As more people go online, companies can invest in AI to help understand shifts in consumer behaviour to tailor their products to customers’ wants and needs. With proper AI learning in place, websites can automatically be tailored to each and every customer’s user behaviour to provide the best possible browsing experience.

The lengths AI can go to help businesses are endless – that is why it is important for companies to enlist the help of a web development company in Singapore to provide the know-how and to match the best AI technology to your business needs.

These are just the top 5 trends we think will dominate 2021. Be the first mover in your industry to embrace amazing UI/UX design. Speak to a website design company in Singapore to find out how you can revitalise your business with UI//UX.